Skinny: Friend-vertising

Low-cost telco Skinny harnessed its customer superpowers to grow credibility and drive consideration in New Zealand.

Campaign details

Brand: SkinnyBrand owner: Spark New ZealandEntrant company: Colenso BBDO AucklandMedia: PHD, AucklandPR: Drum, AucklandMarket: New ZealandSector: Telephone & internet servicesMedia channels:Content marketing, Online display, Outdoor,out-of-home,...