Skin care in Asia Pacific

Regional and country-level data and analysis of the skin care category in Asia Pacific.
  • After experiencing a decline during the first waves of the coronavirus pandemic, the APAC skin care category has returned to growth, although this has been much stronger in China and South Korea than in Japan.
  • In line with wider premiumisation trends, high-end products are outperforming mass skin care in the region, with marketers attempting to penetrate wider consumer groups.
  • Sustainability is becoming a key factor, with Asian brands collaborating on sourcing sustainable ingredients and packaging.
  • After the pandemic, e-commerce is becoming the main sales channel for skin care in the region, with livestreaming and influencers also growing in importance....

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