The competitive space for the campaign's category - over-the-counter arthritis relief in the Philippines - was clearly mapped out by established players, which built on the premise that arthritis was a debilitating, painful disease that resulted in immobility and disability.
Skelan: Ayos na ang buto buto!
The 2010 Warc Prize for Ideas and Evidence was created to identify case studies that demonstrate success against four criteria: strategy, integration, results and innovation. The competition, which was open to entries from...