As an overseas sports brand that entered the Chinese market late, Skechers chose the "comfortable" product feature in the face of other brands that have already seized the market's main sports and fashion attributes. The brand hopes to break the consumer's inherent perception of the brand and build a communication platform with young people.
Case details
Brand : Skech
Brand owner : Skech
Main agency : Skechers
Put on the market : Mainland China
Running time : January 1, 2017 to present
Industry : Sporting Goods
Media channels : social media, live video, offline events
Budget : 30 million
Case summary
When...
