Skcin –

For this campaign for skin cancer charity, Skcin, McCann Erickson created a hoax online product targeting obsessed “tanorexics” at risk from harmful over-exposure to sunbeds.

Skcin —

McCann Erickson


This is a story about engaging an audience that didn't want to be engaged; talking to them about a subject which they didn't want to discuss and, perversely, persuading them to spread that message themselves....

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