SK-II’s in-house production studio helps take its brand purpose to the next level

SK-II, a high-end skincare brand owned by Procter & Gamble, has invested in dedicated in-house production capabilities to further drive its brand purpose.

At the start of 2020, SK-II – a “prestige” skincare line owned by Procter & Gamble – was preparing for its biggest campaign ever, as a global sponsor and official partner of the Olympic Games, due to be held in Tokyo.

But then the COVID-19 pandemic...