SK-II: Versus

SK-II, a Japanese cosmetics brand and official sponsor of the Tokyo Olympics, ran a campaign that drew attention to women’s mental health through films featuring leading athletes, resulting in positive media reactions and increases in local and global sales.

Campaign video: SK-II – Versus

Selected creative: SK-II – Versus

Credits

Media agency: EssenceMediacom SingaporeCreative agency: Grey TokyoAccount Executive: Iris Gu / Sho Ikegami IkegamiAgency Producer: Miwako Yasukouchi / Shoko AkutagawaAssociate Creative...

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