Campaign details
Brand: SK-IIBrand owner: Procter & Gamble (P&G)Entrant company: MediaCom SingaporeIdea creation: MediaCom Singapore, Grey TokyoMarket: Asia (general region), United StatesSector: Luxury toiletries & cosmetics, Skin care, sun protectionMedia channels: Cinema, Events & experiential, Livestreaming, Online video, Outdoor, Out-of-home, Point-of-purchase, In-store, Social media, Sponsorship - Sports, Video on demandBudget: Over 20 millionCampaign video
Creative assets
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