SK II: Center Lane

Skincare brand SK-II grew consumer engagement among small-business owners in Japan with a digital campaign that focused on Olympic swimmer Rikako Ikee.

Campaign details

Brand: SK-II Brand owner: Procter & Gamble (P&G) Entrant company: MediacomIdea creation: Grey Tokyo Market: Japan Sector: Skin care, sun protection Media channels: Search marketing, Virtual & augmented reality, Livestreaming Budget:3 -...

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