Six ways for brands to enhance their Walmart ad campaigns

Walmart, the retail giant, has developed a suite of advertising solutions for brands wanting to tap into the power of retail media to engage consumers near the point of purchase.

Walmart Connect, the retail giant’s advertising division, generated $2.7 billion of revenue in 2022 – a figure that had grown 30% year on year as brands sought to reach their customers near the point of purchase.

For marketers that want to maximize their payback from Walmart’s retail media offerings – which span thousands of US brick-and-mortar stores, the firm’s slate of digital properties and a network of third-party websites – there are six core guidelines, according to Stuart Clay, Director of Marketplace Strategic Services at performance marketing firm Tinuiti:

  1. Establish a strong foundation
  2. Audit operational elements
  3. Balance manual...

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