Six ways for brands to enhance their Walmart ad campaigns

Maya Yegorova

Walmart, the retail giant, has developed a suite of advertising solutions for brands wanting to tap into the power of retail media to engage consumers near the point of purchase.

Walmart Connect, the retail giant’s advertising division, generated $2.7 billion of revenue in 2022 – a figure that had grown 30% year on year as brands sought to reach their customers near the point of purchase.

For marketers that want to maximize their payback from Walmart’s retail media offerings – which span thousands of US brick-and-mortar stores, the firm’s slate of digital properties and a network of third-party websites – there are six core guidelines, according to Stuart Clay, Director of Marketplace Strategic Services at performance marketing firm Tinuiti:

  1. Establish a strong foundation
  2. Audit operational elements
  3. Balance manual...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands