Six steps to sustainability: A positive approach for brands

Walnut Unlimited

People in the UK are ready for sustainable living but may need a nudge, from brands as well as government, to make and maintain changes to their behaviour, research from Walnut Unlimited suggests.
  • Two thirds of the population are already acting on living more sustainably, planning to do so, or thinking about it.
  • Brands can choose to help people feel understood and support them in their efforts to live sustainably, even when life gets in the way.
  • There are opportunities for brands to work with positive role models to help draw people into their messaging around sustainability and engage them with the topic.
  • The perception of sustainability being expensive is fairly similar regardless of income but it’s the affordability which differs greatly....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands