We live in a world that is propelling humans into the future faster than businesses know how to respond. One reason is that traditional approaches to strategy, management, and financial valuations underestimate, or ignore, the effects of cultural trends. As Harvard Business School’s Rosabeth Moss Kanter said, "We know a lot about how to manage companies from the inside, but the factors that are going to make firms flourish are increasingly external."
This has been my experience working in the world of advertising and marketing for over two decades, and it’s why sparks & honey captures cultural information and insights...