Six insights into retail media that are rarely talked about (Part 1)

Colin Lewis

Examines trends in retail media that may not be obvious but should be considered, including projections for its maturation, how media agencies can help fill the gap between platforms and brands, and how the role of the ‘digital shelf’ is not yet fully clear.

This article is part of the November 2022 Spotlight US series, "Solving the puzzle of retail media.” Read more

This article is the first in a two-part series looking at trends in retail media which deserve more attention. Part 1 discusses the retail media...

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