Six essentials of a successful social media case study

Laura James

Social networks are not attracting the advertising spend expected of them. The article outlines six essential components of writing a persuasive social media case study.

Six essentials of a successful social media case study

Laura James

Social networks are not attracting the advertising spend expected of them.

As any media planner will tell you, it is often a challenge to convince an advertiser client to change his or her media mix and invest in a new opportunity, especially in a recession.

There are a number of reasons for advertiser caution about social media but high on the list is the lack of robust evidence demonstrating effectiveness.

Whilst there are many high profile stories of brands using social media, few actually link their success...

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