Six common errors in approaches to behaviour change – and how to avoid them
Crawford Hollingworth, Liz Barker and Katinka Duewel
This article looks at some of the common errors practitioners often make when trying to solve different behavioural challenges.
“The more I learn, the more I realise how much I don't know.” – Albert Einstein
As we enter 2023, behaviour change is in the global zeitgeist and front of mind for all of us, in many forms. Beginning a new year always gives us an opportunity to reflect...