Six common errors in approaches to behaviour change – and how to avoid them

This article looks at some of the common errors practitioners often make when trying to solve different behavioural challenges.

The more I learn, the more I realise how much I don't know.” – Albert Einstein

As we enter 2023, behaviour change is in the global zeitgeist and front of mind for all of us, in many forms. Beginning a new year always gives us an opportunity to reflect...

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