Sitting pretty: How Hero Cosmetics tripled sales by adapting to new platforms

This case explores the growth of Hero Cosmetics, a brand that had already found initial success on the Amazon platform, and looked to expand by moving on to other retail sites.

Direct to consumer (D2C)
E-commerce & mobile retail
Brand growth
Online retail
Cosmetics, beauty aids
United States
Best practice

Hero Cosmetics founder Ju Rhyu is living proof that when life gives you lemons, you should make lemonade.

Faced, in 2017, with yet another pimple crisis on her sensitive skin, she became desperate to find an alternative to the acid-based remedies that...

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