Sisu: From taxi drivers' pockets to the lips of the next generation

Sisu, a confectionery brand, redesigned its packaging and introduced new flavours in Finland to increase sales and market share and grow top-of-mind and penetration.

Campaign details

Brand: Sisu Brand owner: Cloetta Entrant company: Hasan & Partners Idea creation: ToinenPHD Helsinki Market: Finland Sector: Confectionery Media channels: Programmatic display, Online video, Point-of-purchase, In-store, Social media, Cinema, Packaging & design, Outdoor, Out-of-home Budget: Up to 500k

Campaign video

Creative assets

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