Singtel: Family moments made powerful with Singtel 5G and iPhone 13 Pro

Singtel, the telecommunications company, moved away from the usual futuristic tropes to a more heartwarming campaign to promote its 5G credentials in Singapore.

Why is this work relevant for Strategy & Effectiveness?

Singtel, Singapore’s oldest telecommunications company, is the market leader but faced waning brand affinity. Singaporeans believe the brand is reliable and trustworthy, however their pragmatic...

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