SingleCut Beersmiths: Notes IPA

SingleCut Beersmiths, a brewery, introduced a new beer in the USA, Notes IPA, with a twist: it will teach you how to play the guitar.

Campaign Summary

Introducing Notes IPA, the first beer crafted to teach you guitar. From the way you can unlock an augmented reality guitar lesson right on the can to the way you can grip the label like a guitar fretboard, every interactive detail of this beer was designed to unleash your inner guitar hero. It even comes equipped with a custom-made guitar pick fitted on the pull tab – designed to pop open the beer and pop off for you to play guitar with.

Campaign Goals

In a crowded beer category that's quick to capitalize on emerging technology, we were...

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