Single source multimedia measurement - first results of a pilot test with Mediawatch

The paper looks at two out of four planned test periods with Mediawatch. In these tests, the meter is prepared to measure TV, radio and print use.

Single source multimedia measurement – first results of a pilot test with Mediawatch

Manuel DaehlerSBC Swiss Broadcasting Corporation, Switzerland

INTRODUCTION

Radiocontrol has been used as the official measuring system for radio listening in Switzerland...