This paper discusses recent developments in the Eurisko Media Monitor single-source survey. It describes the research programme and the innovations to the third edition, including the Dialogatore - a new all-in-one tool that includes a touchscreen computer, a barcode scanner, a voice recorder, two cameras and a soundmatching meter.
Single source multimedia audience measurement – The Eurisko media monitor
Giorgio LicastroGfK Eurisko, Italy
BACKGROUND
The Evolution of Society
According to several recent studies and to clear evidence, media exposure has been changing in recent years,...
