SINGER: A new e-commerce strategy

A campaign by Singer Sri Lanka, a white goods retailer in Sri Lanka, increased sales by capitalising on the which to online transactions during the Covid 19 lockdown.

Campaign details

Brand: SingerBrand owner: Singer Sri LankaEntrant company: Wavemaker ColomboIdea creation: Wavemaker Sri Lanka, ColomboMarket: Sri LankaSector: Home appliancesMedia channels: Social media, Websites & micrositesBudget: Up to 500k

Creative assets...