SINGER: A new e-commerce strategy

A campaign by Singer Sri Lanka, a white goods retailer in Sri Lanka, increased sales by capitalising on the which to online transactions during the Covid 19 lockdown.

Campaign details

Brand: SingerBrand owner: Singer Sri LankaEntrant company: Wavemaker ColomboIdea creation: Wavemaker Sri Lanka, ColomboMarket: Sri LankaSector: Home appliancesMedia channels: Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Singer Sri Lanka PLC, a well-established white goods retail brand in Sri Lanka, presented Wavemaker Sri Lanka with a challenge to improve their current e-commerce strategy which has been implemented to drive sales.

The current set up was to bring in more traffic to the website than drive in conversions; though the traffic compared...

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