Campaign details
Brand: Singapore Airlines Brand owner: Singapore Airlines Entrant company: TBWA\SingaporeIdea creation: PHD Singapore Market: Singapore Sector: Airlines Media channels: Merchandise & free gifts, Mobile & apps, Online video, Packaging & design, Radio & audio, Social mediaBudget: Up to 500k
Executive summary
Singapore adopted one of the strictest Covid-19 responses globally, leading to the darkest times for Singapore Airlines (SIA) with passenger traffic shrinking by 97.6% in 2021.
SIA faced a big challenge of engaging and staying relevant amongst Singaporeans at a...