Singapore Airlines: The Feeling of Singapore Airlines, Home Delivered

Abhinit Agarwal

Singapore Airlines (SIA) increased engagement, advocacy, and revenue in Singapore by encouraging people to transform their homes.

Campaign details

Brand: Singapore Airlines Brand owner: Singapore Airlines Entrant company: TBWA\SingaporeIdea creation: PHD Singapore Market: Singapore Sector: Airlines Media channels: Merchandise & free gifts, Mobile & apps, Online video, Packaging & design, Radio & audio, Social mediaBudget: Up to 500k

Executive summary

Singapore adopted one of the strictest Covid-19 responses globally, leading to the darkest times for Singapore Airlines (SIA) with passenger traffic shrinking by 97.6% in 2021.

SIA faced a big challenge of engaging and staying relevant amongst Singaporeans at a...

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