Simultaneous Media Experience and Synesthesia
Joseph J. Pilotta and Don E Schultz
The findings demonstrate that simultaneous media usage is a fact, undermining typical media measurements done in isolated environments that neglect the everyday patterns of media users.
Simultaneous Media Experience and Synesthesia
Joseph J. PilottaOhio State University
Don SchultzNorthwestern University, Agora Inc.
INTRODUCTION
The present research study of over 14,847 respondents was conducted in May 2005. It is number VI in BIGresearch's...
