Simultaneous Media Experience and Synesthesia

Joseph J. Pilotta and Don E Schultz

The findings demonstrate that simultaneous media usage is a fact, undermining typical media measurements done in isolated environments that neglect the everyday patterns of media users.

Simultaneous Media Experience and Synesthesia

Joseph J. PilottaOhio State University

Don SchultzNorthwestern University, Agora Inc.

INTRODUCTION

The present research study of over 14,847 respondents was conducted in May 2005. It is number VI in BIGresearch's...

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