Simulation gives insight into long-term advertising effects

Robert Stratton

This article discusses how long-term effects from advertising can be modelled. Customers and markets differ, and aggregate data conceal many varieties of detailed behaviour, so that advertising effects are hard to isolate.

Simulation gives insight into long-term advertising effects

Robert Stratton

Emergence is a phenomenon that occurs when simple, low-level processes interact to create a complex overall pattern. Well-known examples include the way that crowds move, birds...

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