Simulate to Create a Winner: Optimising the Design, Positioning and Launch Strategies

In this paper a model to measure the impact of value creating elements in the product development process is introduced.

Simulate to Create a Winner: Optimising the Design, Positioning and Launch Strategies

Dirk Huisman SKIM Group, Netherlands

THE INNOVATION PROCESS: CREATING CUSTOMER VALUE

Innovation is a combination of systematic and continuous processes aimed at creating...