Sims Sports, Inc., maker of Sims Snowboards, asked its advertising firm, Seattle-based Hammerquist & Halverson, to create a campaign for the 1997–98 winter season that would "return to the roots of snowboarding," according to agency copywriter Ian Cohen in Advertising Age's Creativity.
Sims Sports, Inc.: Be Free campaign
William BaueOVERVIEW
Sims Sports, Inc., maker of Sims Snowboards, asked its advertising firm, Seattle-based Hammerquist & Halverson, to create a campaign for the 1997–98 winter season that would "return to the roots...
