SimplyGood: Simply spreading sustainable living from home to world

SimplyGood is a startup offering eco-friendly household cleaning products and its founder and CEO, Jeremy Lee, tells WARC how he aims to do good by reducing single-use plastic and carbon pollution – starting from the home.

Purpose Incorporated: A primer for brands in APAC

This article is part of a special series on how brands in APAC can go beyond profit to do good and do better for themselves and others. Read more.

Non-WARC subscribers can read this series in its entirety by accessing the articles via the landing page.

Having sold over 15,000 cleaning tablets in Singapore within the first year, Jeremy Lee believes he’s on the right track and is exactly at the place he envisioned for his brand. The founder and CEO of SimplyGood, a sustainable cleaning solutions startup...

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