Author: Not credited |
Scottish Awards 2001
Priming The Pump
How advertising helped launch Simply Organic on the road to success
Background
Simply Organic was established when Christine Manson and Belinda Mitchell merged Only Organic and The Original Fresh Babyfood Company in the autumn of 1998. Each had been trying to break in to the organic grocery market but success had been elusive. Based in Edinburgh, Simply Organic started manufacturing and distributing fresh organic sauces, soups and babyfoods in January 1999.
Organic was already the fastest growing sector in...