SimpliSafe: SimpliSafe Sweater

Home security company, SimpliSafe, hijacked a cultural conversation about protection to generate mass attention among a broad audience in the USA.

Campaign details

Brand: SimpliSafeBrand owner: SimpliSafeEntrant company: MullenLowe BostonMarket: United StatesSector: Information TechnologyMedia channels:Online video, Packaging & design, Public relations, Social media, Websites & microsites, Word...