Simple power patterns in response to advertising

Stephen Terence Gould

Early studies of response to print advertising showed a pattern of simple-power functions to describe inquiry and memorial response.

Simple Power Patterns In Response To Advertising

Stephen Terence GouldIndependent Research

Response to advertising is a perceptual and memorial event. We should expect that the simple power laws that have been developed in the psychological laboratories...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today