Similac: Touch

Infant formula brand, Similac, used haptic technology to infiltrate a key decision-making moment for expectant mothers in Israel.

Campaign video: Similac – Touch

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Selected creative: Similac – Touch

Credits

Media agency: MediaCom Connections Tel AvivClient Service Director: Shimi HamiasCommunication Planning Director: Gilad KatDirector Comms Planning:Dana...