Similac: Touch

Infant formula milk brand Similac turned to touch to help boost sales by becoming mums' brand of choice in Israel.

Campaign details

Brand: SimilacBrand owner: Abbott LabsLead agency: MediaCom Connections Tel AvivContributing agencies: Keshet/Mako, Kiiroo Desiger Interactive Sex ToysMarket: IsraelSector: Baby foodMedia channels:Content marketing, Email marketing, Merchandise...