Similac Intelli-Pro: Nourish the Mind, Nurture the Heart

Nazirah Ashari, Iman Omar, Hui Tsin Yee

Infant formula brand Similac Intelli-Pro wanted to grow market penetration and share in Malaysia so it ran a multichannel campaign focused on parental values.

Campaign details

Brand: Similac Brand owner: Abbott Nutrition Entrant company: TBWAIdea creation: TBWA/Kuala Lumpur Market: Malaysia Sector: Baby food Media channels:Product sampling, Sponsorship - media, Social media, Websites & microsites, Word of mouth, Influencers,...

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