Silence behind the mirror

The two authors of this paper are probably among those very few who can allow themselves to converse openly about the efficacy of using research and, in particular, qualitative research by clients.

Silence Behind The Mirror

Gbor Lajtos Unilever HungaryMrta Hoffmann Research International Hoffmann

Introduction

Sounds of laughter, 'wows', low voices in discussion, murmurs of disappointment, shouts of appreciation. Chatting, smiling, gossiping,...