Signs of Marketing in Virtual Reality

Robert Pennington

Interactivity provides marketers with the means to deliver virtual realities custom designed for and by each consumer.
  

Signs of Marketing in Virtual Reality

Robert Pennington

Introduction

Virtual reality bases its appearance primarily on a particular kind of sign: the icon. The characteristic of this kind of sign is its physical or tangible resemblance to what it stands for, its referent. For example, a photograph of the Empire State Building is an icon of that structure, which has an actual, physical presence in an actual space. The icons of virtual reality may stand for actual objects, but they may also stand for imaginary objects or persons.

Actual realities contain other types of signs as well: indexes...

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