Signal: Six-year school programme with cavity message

Signal, an oral care brand by Unilever, launched a campaign in Myanmar to educate children about oral hygiene.

Campaign details

Brand: SignalBrand owner: UnileverEntrant company: Unilever EAC Myanmar, YangonMarket: MyanmarSector: Oral healthMedia channels: Outdoor, out-of-home, Product sampling, Websites & micrositesBudget: Up to 500k

Executive summary

Tooth decay is...