Sight and Insight, Worlds Apart: A New Framework for NPD Research Developed Out of the Technology Sector
Jerome Norris and Andrew Vincent
Using the mobile phone market as an example, the paper explores the 'depth' of adoption (within individuals) of a new product in the context of the breadth (the number of people involved).
Sight and Insight, Worlds
Apart:
A New Framework for npd Research Developed out of the Technology Sector
Andrew
Vincent
and Jerome Norris,
Business & Market Research
OUR INSPIRATION
It is well documented that most new products
fail and that successfully...
