Siempre Libre / Stayfree: One for you, one for all

Stayfree, a brand of feminine care products, partnered with a local NGO, Pro Mujer, in Argentina to help women access information and menstruation products.

Campaign details

Brand: Siempre Libre / StayfreeBrand owner: Johnson & JohnsonEntrant company: J3, Buenos AiresIdea creation: R/GA Buenos AiresMarket: ArgentinaSector: Feminine hygieneMedia channels:Online video, Social media,Search marketing, Websites &...