Campaign details
Brand: SiemensBrand owner: BSH Home AppliancesEntrant company: BBDO China - China (mainland)Idea creation: BBDO ShanghaiMarket: Greater ChinaSector: Technology & electronicsMedia channels: Word of mouth, Influencers, KOLs, Social mediaBudget: 1 - 3 millionCampaign video
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....