Siemens: Keep Clean With The Times

Pancho Xie, Wai Foong Leong

Siemens ran a campaign in China to shift consumer attitudes towards dishwashers to raise awareness, interest and purchase intent.

Campaign details

Brand: SiemensBrand owner: BSH Home AppliancesEntrant company: BBDO China - China (mainland)Idea creation: BBDO ShanghaiMarket: Greater ChinaSector: Technology & electronicsMedia channels: Word of mouth, Influencers, KOLs, Social mediaBudget:...

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