Siemens is "clean with the times"
Leong Wai Foong, Pancho Xie
Twenty years after entering China, the penetration rate of dishwashers is still very low. As the absolute leader in the dishwasher category, Siemens needs to break the deadlock of necessity for the entire category and give Chinese consumers reasons to buy dishwasher products.
Case details
Brand: Siemens dishwasher
Brand owner: Siemens
Main agency: BBDO China
Main agency holding group: Omnicom
Market launch: Mainland China
Industry: Appliances
Media Channels: News Feed Ads, Online Video Ads, Cinemas
Budget: 8-10 million
Case Summary
This is...
