Siemens Corporation: That Was Then—This Is Now campaign
Nancy CondryOverview
Siemens Corporation, a subsidiary of the German engineering and electronics company Siemens AG, expanded to the United States in 1954 when it opened a sales office for its medical equipment division. Headquartered in Munich, the corporate parent was already more than 100 years old. With the ambitious goal of reestablishing itself as a multinational firm after World War II, Siemens saw expansion to the United States as part of its global strategy. By 1970 Siemens was operating businesses in the United States in each of its seven core areas:...