Sickkids Foundation: Sickkids VS

SickKids, a paediatric centre, launched its four-year campaign VS in Canada to raise money to build a new SickKids Hospital.

Campaign details

Brand: SickKids FoundationAgency: CossetteCountry: Canada

Objectives

Business objective

Raise $1.3BN by FY22. Onboarded in 2015, with $1BN still outstanding, this meant driving a daunting +70% lift in donations by FY2020, then maintaining...