SickKids Foundation: House of Legends

Toronto’s Hospital for Sick Children, aka SickKids, created VS, a five-year campaign to raise $1.5bn for a new building.

Campaign video: SickKids Foundation – House of Legends

Read the full campaign case study

Selected creative: SickKids Foundation – House of Legends


Agency: Cossette Toronto / OMD TorontoAccount Executive: Veronica ColesArt Director: Alex Korobova / Fatima Braimoh / Tina PengAssociate Creative Director: Alene Shahnazarian / Alex Korobova / Andrew NiemiraChief Strategy Officer: Cat WilesCopywriter: Alene Shahnazarian / Andrew Niemira / Emma Ilaqua / Sarah Rutherford / Tyler PattersonDirector of Strategy: Laryssa SavrasykhGroup Business Director: Valerie MascarinGroup Creative Director: Mario CesareoManaging Director:...

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