SickKids. Believe.

SickKids, as a brand and institution, has been on a heroic journey. A pillar of the Toronto community for over 130 years, the Hospital for Sick Children decided in 2004 to re-brand and re-position itself.

SickKids. Believe

EXECUTIVE SUMMARY

Business Results Period (consecutive months):

Fiscal 05/06; 06/07; 07/08 [the fiscal ends in March]

Start of Advertising/Communication Effort:

October of the given year

Base Period for Comparison:

Historical comparisons

[Editor's...

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