Shusten 920 National Love Teeth Day "100,000 Whys to Love Teeth" integrated marketing

Although the market share of professional anti-sensitive toothpaste brand Sensodyne in China has been steadily increasing, its brand awareness is still significantly behind that of local leading brands.

Case details

Brand: Sensodyne

Brand owner: Helian

Main agency: Beijing Grey Chuanzhong Chuanzhong Advertising Co., Ltd. Shanghai Branch

Major agency holding group: WPP

Launched in: Mainland China

Industry: Personal care and daily chemicals

Media channels:

Budget: 8-10 million

Case Summary

More than 60% of Chinese consumers suffer from tooth sensitivity, but only about 5% are willing to take measures. Most consumers care about their teeth, but they don't know how to love their teeth scientifically. Sensodyne has long been committed to solving the problem of tooth sensitivity, hoping to let consumers understand...

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