SHOWTIME: Pays to be friends with SHOWTIME

Cable TV channel Showtime used a social media activation to drive engagement and conversation for the premiere of Billions Season 5 Part 2.

Campaign details

Brand: SHOWTIMEAgency: Movement StrategyRegion: North America

Campaign video

Strategy

Objective

After a 504 day hiatus, the hotly anticipated Season 5 Part 2 of Billions was returning to Showtime. Marketing, advertising and PR plans were already underway. Could anything more be added to drive conversations on premiere night?

A few weeks before Season 5 Part 2's debut, a new social team was challenged to come up with a premiere day idea to add even more momentum to the Billions conversation. The goals: reward loyal viewers (who had been waiting 1 ½ years), and get...

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