Show me the money

Using Maconomy's Agency Profit-Watch 2006, Neil Davidson reports on agency management practices in the UK and US.

Show me the money

Neil Davidson

The relationship between the US and UK is one of the most debated subjects in political, social and cultural circles. Yet whether you view the UK as the 51st state or not, there is no denying the influence the two countries have on one another, nor the similarities between these two English-speaking nations.

One example of the symbiotic relationship is in the marketing industry, with the UK following the US's lead in multi-channel marketing and online advertising, and the US paying heed to the UK's mobile marketing strategies and content archive.

Yet despite having...

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